CAN SOMEONE MAKE A SUMMARY WITH BIBLIOGRAPHY AND REFERENCES FOR THE FOLLOWING QUESTIONS $?$ In what way does digital marketing affect the way AI analyses user behaviour on marketing platforms $($websites$,$ apps, etc.$)?$

Formulate questions such as: How does ML analyze browsing patterns, clicks, purchase history, etc. to tailor content, recommendations or advertising strategies to each user in real time?

Customization: How does ML allow for customization and personalization of marketing interfaces based on user behavior?

Intelligent interfaces: Could the focus be on chatbots with ML that guide users and collect data with a focus on the interaction style itself?

Explore AI models that predict user engagement with ad formats or site elements? This analysis of user attention falls under the HCI domain.

Example

Emphasize machine learning algorithms for tailoring content recommendations, user interfaces, and targeted advertising. The aim is to provide a theoretical and visual illustration of these interactions $.$