Can someone please answer the questions below?

Goals of Frequency Program:

Maintain or increase sales, margins, or profits

Increase loyalty of existing customers

Preempt or match a competitor's offer

Encourage cross-selling

Differentiate the brand

Discourage entry of a new brand

1. What are the characteristics of a local restaurant - name one and why you keep coming back to it.

2. What are the characteristics of an auto repair service - any local repair service is fine, why do you keep coming back?

3. What are the characteristic of a clothing retailer - Which one?