Can someone please help me answer the following questions? It has to be one of the options below.

1.A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer triggered by an email marketing campaign is the

• open rate
• conversion rate
• average order value

2.A measure of the percentage of individuals who visit the landing page of an online retailer triggered by an email marketing campaign is the

• open rate
• click-through rate
• average order value

3.Email click-through rates can be improved by

• offering free shipping
• using stronger calls to action and good images
• providing time-limited offers

4.Of the following email marketing goals, the best for an online media website would be to

• generate purchases
• encourage individuals to spend time on the website

5.The most effective subject lines of emails

• have the names of the recipients
• are descriptive and make an offer
• are accurate and informative

6.The AT&T app and the Guardian Hero app are examples of:

• Apps that encourage engagement.
• Apps for Productivity.
• Tracking
• B and C

7.Even the best tools cannot rescue:

• A bad plan.
• A poor strategy.
• A lack of strategy
• A through C.

8."Start small" means:

• If possible, use free tools.
• If possible, use simple tools.
• a trial run of your plan using the tool on a small portion of the target audience.
• A through C.