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Can someone please help me answer this quation? It has to be one of the following answers 1.The base colors of a landing page should

Can someone please help me answer this quation? It has to be one of the following answers

1.The base colors of a landing page should match the color scheme in the banner and text ads being used to promote the landing page. However, different colors can be used for the _____ on the landing page.

headline

title URL

unique value proposition (UVP)

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