Can the cash cycle be positive or negative or both? Why? What kind of industry has a shorter cash cycle? what kind of industry has a longer cash cycle? Why cash cycle is important to the company? You could cite a company you researched and add a citation in your post. If you will post a YT video, you need to first summarize what the main points discussed in the video. For any post you share please explain why you think this article, example or video is helpful for us to understand why this ratio is important to that particular company.