Can the terms of a contract placed on a ticket be binding on the parties? Which of the following is correct?

Purchasers of tickets are expected to read any ticket received and to comply with those terms, even if unfavourable

It is the usual practice of ticket providers to place terms into a ticket and therefore the purchaser should read any documents they are given

Terms contained on a ticket are not usually enforceable against the purchaser, unless these terms were brought to the notice of that party

Terms placed on a ticket can never be enforceable since no person can be forced to read their ticket, even if this is brought to their attention