Can we consolidate the data into useful market segments?

Which groups are most likely to buy what we intend to offer?

What are their purchase motivations?

What are their personae: lifestyles attitudes, activities, interests or values?

How much does hearing loss disrupt their lifestyle?

How much are they motivated by appearance or fashion?

How much are they motivated to stay current fashion trends?

How much are they motivated by considerations of health and wellness?

If they do not have hearing aids then is it due to cost$?$ To appearance?

How much potential revenue do they represent as a group?

Can they be addressed by age or income level or self$-$identified gender?