Can you answer the question of the current economy and the power of consumers?

The current economy and the power of consumers: With the passing of time. the challenges and opportunities of marketing in the current economy grow more. This is because there has been a change in power between buyers and consumers because of the wide access they hate to information. This represents a great challenge for companies in this new economy. The resource below tells us about the challenges that companies face every day when practicing marketing strategies. This has managed to change traditional marketing strategies. Briey argue about the following: How has the buying behayior of consumers changed in the transfer of power to customers. in the massive increase in the selection of products. in the audience and fragmentation of the media and in the change of yalue propositions