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Can you answer the two last questions, please? Thank you. i . 7.- i CONTWHHNGCASE THESANTAFEGRKL A business consultant with experience in the restaurant industry
Can you answer the two last questions, please? Thank you.
i . 7.- i CONTWHHNGCASE THESANTAFEGRKL A business consultant with experience in the restaurant industry is hired by the owners ofthe Santa Fe Grill. After an initial consultation, the business consultant recommends two areas to examine. The first area focuses on the restaurant operations. The proposed variables to be investigated include: - Prices charged. Menu items offered. Interior decorations and atmosphere. Customer counts at lunch and dinner. Average amount spent per customer. The second area to learn more about are what factors Santa Fe Grill customers consider in selecting a restaurant. Variables to be examined in the project include: - Food quality. Food variety. Waitstaff and other restaurant employees. Pricing. Atmosphere. Dining out habits. - Customer characteristics. The owners value your opinion ofthe research project and ask you the following questions: - Do the two areas ofthe research project proposed by the consultant include all the areas that need to be researched? If not, which others need to be studied? - Can these topics be fully understood with qualitative research alone? ls quantitative research needed as wellStep by Step Solution
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