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Explain how a business organisation can reduce costs while improving the performance of its supply chain. (7) Amazon.com illustrates how a new player in the retail business can overtake established organisations by focusing exclusively on online retail and strategically placing fulfilment centers across a country, in order to establish low and consistent delivery speeds. The size and setup of these fulfilment centers need to accommodate many products. Explain the strategic importance of Amazon.com's supply chain design. Focus on customisation and low-cost design. (8)