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Can you conceptualise your customers'/clients' jobs to be done? How does a greater awareness of your customers'/clients' objectives help you to better understand your competitors
Can you conceptualise your customers'/clients' "jobs to be done"? How does a greater awareness of your customers'/clients' objectives help you to better understand your competitors and the arenas in which products and services compete for customers/clients
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Operations management
Authors: Jay Heizer, Barry Render
10th edition
978-0136119418, 136119417, 978-0132163927
