Can you explain the reason for including an executive summary at the start of a marketing plan and describe what the marketing plan presents

Can you explain the functions of the various dimensions of a market environment scan (also called a situational scan). This includes all dimensions within both Micro and Macro analyses

Can you explain the reason / function A SWOT and identifying the Key Issues & Objective in a marketing plan

Can you explain the reason / function for undertaking the segmentation, targeting, and positioning process in a marketing plan

Can you explain the reason / function for undertaking the Branding process in a marketing plan