Can you help and explain the marketing plan of the proposed company?

IV. VI. VII. Guide to prepare a marketing plan OBJECTIVES OF THE MARKETING PLAN In this part, you must specify what the goal of your plan is (example, penetrate new markets, introduce a product to the market, increase sales, etc]. An explanation must go with the goals. In addition, you must include a justification for the plan. That is, why the implementation ofthis plan is relevant. EXTERNAL ANALYSIS You must take EACH OF THE ELEM ENTS OF THE EXTERNAL ENVIRONMENT and start a discussion about the positive and negative aspects of each of these. This discussion should be made considering your product. For example, what cultural factors influence the consumption of my product? How does the economic situation affect my product? INTERNAL ANALYSIS You must include a description ofthe company: historical background, where it works, the organizational structure and the scope of the products, among others. PRODUCT DESCRIPTION You must describe your product according to: Characteristics [physical or instrumental qualities of the product] Attributes [benefits obtained from the product} You should also mention the components of the product mix, the breadth of the mix and the depth ofthe product lines. COMPETITION ANALYSIS You must analyze the competition in the following aspects: Direct competition, Indirect competition and substitute products SWOT Analysis {Strengths, Opportunities, Weaknesses Threats} or SWOT, for your acronym in English You must make an analysis of strengths, weaknesses, opportunities and threats. In each category you must make a list in bullets. That is, in one part you must include all the strengths listed in bullets, followed by weaknesses, and so on. Notice that the strengths and Weaknesses respond to internal aspects [the product or the company], while opportunities and threats respond to external aspects (competition, economic situation, etc.]. SEGMENTATION ANT]| MARKET GOAL [or target market} You must include at least two segmentation criteria {eg demographic, geographic, psychographic etc.) and explain them. In addition, you must describe what your target market will be and specify the characteristics that distinguish that market. Marketing plan Instructions: Select a product or service 9 [Phone Cases 8|. Accessories]. Use the Guide to prepare a marketingplan and prepare sections I through VII of the plans. These parts correspond to: I. Goals of the marketing plan II. External analysis III. Internal analysis IV. Product description V. Competition analysis VI. SWOT analysis VII. Segmentation and target market