Can you help me answer the questions 1 and 2 in details in the short case study below? Thank you very much for your support.
Case 3: Are Hot Retailers of 2015 Still Hot?* Differentiation is important for the nation's fastestgrowing (\"hot\") retailers. These retailers typically come in a variety of different flavors, but one thing they have in common is that they all do things a little differentlyand this helps them get (and often] stay ahead of the pack. Charttopper Hudson's Bay is "hot\" because at least one man in retailing thinks there is still a place for the traditional department store. Hudson's Bay Executive Chairman Richard Baker, who bought Lord 35 Taylor 9 years ago, has assembled a conglomerate operating in three countries on two continents. Runner-up NoMoreRack.com, founded in November 2010 and offering deep discounts on an array of general merchandise, was rebranded as Choxi in 2015 after Nordstrom objected to its name {due to possible confusion with its Nordstrom Rack offprice division). The new name is a mixture of \"chock full\" and "cl'loice.'l It is not a real word in any language which can assist a rm expanding globally. Number 3, Zulily, has elevated the flash sale model to new heights. The company's early strength was in infant clothing, toys, and accessories with a very strict noretums policy. In May 2015, Zulily began a test program that allows some customers to retlnn some brands of apparel and home linens. \"The Hot 100 is a mix of companies that have balance sheets that allow them to make acquisitions or grow organi cally,\" explains Bryan lGildenberg, the chief knowledge ofcer at Kantar Retail, providers of the Hot 100 data. \"Hot 100 retail ers can grow more quickly because they understand why people are buying. They understand the dynamics of their audience." Among those following the acquisition trail is Number 4, (3111 Apparel Group. Best known as a softgoods vendor to major department and specialty stores, it also operates its own retail stores under the Wilsons Leather, Bass, G. H. Bass 3: Co., Vilebrequin, and ICalvin Klein Performance barmers. Ranking as Number 5 is Wayfair, the umbrella company for five different home furnishings and decor Ecomrnerce brands. The rm had a particularly good holiday selling season 2 years ago, with the active customers in its direct retail busi ness reaching 3.2 million at yearend, up 543 percent from a year earlier. Two years ago, Number 7 on the list, Ofce Depot pur chased a major rival in OfceMax and not too long afterward put itself in position to be taken over by Staples, potentially reducing the number of ofce supply superstore operators to just one. If the Staples takeover cleared regulatory hurdled, Wall Street analysts said theyr expected at least 1,000 ofce supply stores to be closed around the country. (Authors' note: Due to [1.3. government objections, the two companies called off ieir merger in early 2016. For both rms, their physical stores are vulnerable to online retailers such as Amazoncom.) Both Number 3, Signet Jewelers, and Number 9, Men's Wearhouse. acquired major rivals in Isle and loS. A. Bank. respectively. Signet has put together the only national group of mall-based popular-priced jewelry stores. and Men's Wear house has achieved pretty much the same among men's apparel retailers after turning the tables on 105. A. Ban]; which had tried to take over Men's Wealouse. Together, supermarkets and apparel stores account for nearly half of die Hot 100 entries. Most of the Hot 100 super markets have \"core categories that are growing very quickly.\" Gildenberg says, such as an emphasis on natural and organic foods ora store full of ethnic products. Questions 1. What do hot retailers have in common? Explain your answer. 2. Why do you believe that so many supermarkets and apparel stores seem to be hot retailers? 3. Cite one retailer mentioned in this case that you think is slill hot. Do some research to prove that this retailer is still hot. 4. Cite one retailer mentioned in this case that you think is no longer hot. Do some research to prove that this retailer is not hot today
