can you help me

my business subject and programming subject is collaborate for making an app

so app that we create is attendance management systems in MSMEs company which is Mr Pepper Sdn Bhd

so we need do report but im quite clueless right now for this: can you help me

The questions:

8.0 Marketing strategy

8.1 Target market

-8.1.1 Complete demographic profile

- 8.1.2 Other significance customer characteristics

8.2 Customers' motivation to buy.

8.3 Market size and trends

-8.3.1 How large is the market?

- 8.3.2 It growing or shrinking? how fast?

information :

Market The attendance system market has signicantly grow over the recent years. In 2019, the software category led the time and attendance software market in terms of growth, and this trend is projected to continue in the xture years. According to our research, Asia-Pacic is expected to be one of the most important regions for the attendance system market to expand. The expansion of this market is largely Jeled by the useful features and benets of time and attendance software. Medium- sized businesses may use cloudbased time and attendance software since it does not require capital investment and has low maintenance requirements. Competitive Advantage The advantage we have is our system is user-friendly and easy to use.It can be introduced to employees without any trouble. Our system takes a more detailed approach to leave management, such as giving the HR manager with employee proles so they can keep track of their time off. Besides,our system is affordable when compared to the competitors such as Info Tech and BOSS. However, our technology currently lacks extra capability when compared to our competitors. Business and industrprrofile Human resource management is becoming a more technologically advanced eld. Employees in many rms today regard HR as a portal rather than a person. The term "e-HR" refers to the transformation of HR service delivery and implementing e-HR necessitates a fundamental shift in how HR professionals approach their roles. There are numerous possibilities available after your company has opted to use technology as part of its entire HR strategy. Although it is possible to deveiop technology inhouse, outsourcing is usually more cost-effective and typically provides a more comprehensive HR solution. The large number of companies and goods available can be overwhelming. Currently, 77 percent of Americans own a smartphone and use it for more than three hours every day. Invest in an HR mobile app if you want to reach employees through a medium they already use. A mobile app is seemed as a must for employee to remain up to date on company news, communicate with co- workers, request time off, and view pay stubs on the go. In HR, the key success can be determined by the culture, talent acquisition and workforce planning. The attitudes and behaviours that dene how things get done are at the heart of every business. Your employees gain when you implement activities to foster a positive business culture, and you also attract applicants that share your values and cultural beliefs. The company culture can be improved with the help of tools that make their lives easier at work that feature employee self service access. Being a foresighted HR leader entails anticipating future talent requirements. Being prepared to assist the business in finding new talent or reskilling existing employees so they can deal with change and new methods of working is vital to your success. You can get a fuller view of your company's stafng and skill development needs when you have allinone l-iR technology to assist you manage your personnel from one accessible location. Goals and Ob'ective Our goals is to make a system that can at least simplify the work of the employee by improving the Human Resource management. We aim to make an HR application that can aid the business by streamlining communication, the hiring process, and the overall workflow. The need of the hour is to develop a custom HR application that is tailored to your company's requirements. These apps not only help your HR department save time when it comes to personnel administration, but they also allow for a smoother, more direct communication channel throughout the organisation. With the help of this applications, employees may access critical corporate data while on the go, and repetitive tasks can be automated. In term of financial, we are not targeting to get a luxurious amount of profit but sure a big one since our application is made for low cost and targeting the MSME company that interested. With this application, we hope that we can help the local company in the MSME group to boost up their productivity in business gammy Product and Services An all in one HR management app that can store and manage the data of the employee and manage the attendance and leaves of employee. This app is aimed to replace the traditional way of working to a modern one. First and foremost, this app manages leaves of the employee efficiently. Managers and employees will not follow the policy guidelines due to a lack of understanding about the company's leave policy. When applying for and granting leaves, the leave management system incorporates regulations that prevent managers and employees from circumventing the rules. This means you may rest assured that everyone is abiding by the leave policy. Answering the question of how much vacation time an employee has frequently takes a long time. Finding out how much time an employee has available for leave is simple using an online leave management system. This app makes it possible for employees to check this information on their own, saving even more time. Compared to the others HR management app, our application came with a low price that is reasonable and affordable especially for the MSME category of company. This product is created with the help of Visual Studio 2019 in the form of vb.net form. It is indeed that our product is lack of features compared to our competitors, but more features and improvement is coming like managing the expenses and payroll of the company. 5.0 business strategy competitive advantage 5.1 Desired image and market position Brand positioning is unavoidable in today's world of globalization and intense competition. It is via brand positioning that a rm may get a foothold in the minds and hearts of its target market. It is possible to set yourself apart from your competition by using positioning. It's how your consumers will recognize your brand and compete with you. Aside from that, it's also about the essential values and attributes that your rm is known for. For this application, it is positioning as eco friendly. This application are doing two things others than its main objective which is managing employee attendance management . One, its joining a fashionable trend, and second, its helping to rescue the earth. Almost every firm relies on marketing and advertising to succeed. Trends and strategies for environmentally responsible advertising are growing increasingly prevalent. How this application joining fashionable trend? This application joining this trend, by focusing more on digital marketing and online advertising outlets, this application is reducing their usage of paper products while saving a lot of money on printing expenditures. It is possible to reduce the usage of paper by following the trend of adopting digital advertising. Many organizations now utilize the book method to manage employee attendance, as opposed to earlier. This application eliminates the usage of paper and can reduce the amount of logging operations required to make paper. By following the trend, it can also save the planet. These aspects of environmentally friendly business operations are gradually becoming more of a possibility for lowering risks and generating income. As a result of this nding, businesses should pay close attention to how they deploy an integrated and targeted marketing communication strategy to position their brands in the minds of customers. One thing the corporation might do is educate customers about the applications' goals in terms of enhancing corporate management and the environment. Using social media as an example, as seen above, wouid be a good strategy for the brand. 5.2) SWOT ANALYSIS (evaluate project position) Strength- Because this application is environmentally friendly, one of its strengths is its ability to protect the environment from forest logging activities. At least one-third of Malaysia's log exports were unlawful in the early 19903, including 40% of lumber exported to Japan. Illegal logging is still a problem in Malaysia, but it is far less prevalent than in Indonesia. Wood smuggling and unlawful activities in other countries, particularly Indonesia, account for the majority of Malaysia's involvement in the illegal timber trade today. It is possible to reduce the pace of logging while also developing the agriculture business and the country's economy with applications like these. Weaknesses - By going paperless can means data risk. As previously stated, a main uWork application strategy is to reduce or even eliminate the usage of paper. This may have some drawbacks. If employees lose or have their laptop computers stolen, important information that would typically be housed in a protected paper le might end up in the wrong hands. A system crash might be fatal if firms do not adequately back up their computer information. Paper records, however "nineteenth-century" they may appear, continue to provide a crucial backup to the electronic papers that now dominate record-keeping. Opportunities Eco friendly marketing is seen as a competitive advantage by businesses when compared to their competitors. Marketing to a demographic that is growing more ecologically conscious and concerned. This will provide them an edge since it will complement the rise in socially conscious customer behavior. competition who do not use ad dressing issues Threats - 5.3) Porter's Five Forces analysis is a methodology for assessing the amount of competition in a particular sector. It's extremely helpful when beginning a new company orjoining a new eld. Competitors aren't the only source of competitiveness. Rather, the status of competition in an industry is determined by ve fundamental forces: new entrants, supplier negotiating strength, consumer bargaining power, threat of replacement products or services, and current industry rivalry. Threat of new entrants is the first force. Newcomers to an industry bring with them fresh capacity and a drive to obtain market share. The severity of the threat is determined by the obstacles to entry into a particular industry. The lower these entry barriers are, the less threat established players face. For example, the uWork app was recently launched in an effort to improve workplace attendance management. There are several barriers to entry in terms of competitiveness, such as attendance bookshelves and punch card systems that need staff cards. However, as previously said, such a technique consumes a lot of paper, which can diminish the number of trees in the forest, even if it only costs a few dollars to buy the paper rather than purchasing the uWork application, which is somewhat more costly than paper. This shows that the uWork application will face several challenges and threats unless the corporation puts the environment before prots. Next forces is threat of substitute product. Customers are more likely to move to alternatives when products are outside of the realm of the conventional product limits. To nd these options, one must go beyond comparable products with different branding from rivals. Instead, any product that meets a similar client demand should be considered. For example, uWork have numerous substitutes for attendance management which is same as paragraph above including attendance bookshelves and punch card. Offer various add-on services to decrease the threat of substitutes, making the alternative product less of a threat. uWork, for example, includes an employee's leave status, contract, and individual account enabling the administrator to track employee attendance. Last but not least, Rivalry among Existing Competitors. The fth and nal force in Porter's Five Forces analysis looks at how erce the present market rivalry is, which is defined by the number of existing competitors and what each competitor is capable of. When there are many competitors of nearly comparable size and power, when the industry is slowing down, and when customers may simply move to a competitor's product for little cost, rivalry is intense. The concentration ratio of an industry is a solid measure of competitive competition. The smaller this ration, the more severe the competition is likely to be. Furthermore, when exit obstacles are high, competitiveness will be more severe, compelling enterprises to stay in the industry. The example of uWork competitors is Odoo and jibble application. Same as uWork application function, Odoo and Jibble manage to manage employee attendance , leave and contract. But Odoo and Jibble application come with better features which is in managing employee time sheets. Others Jibble apps is free. With Odoo and Jibble apps as a rival of our apps, our customer will simply move to them when the industry is slowing down. 5.4) Generic strategies analysis [choose business focus) Porter's three generic strategies are non- organizational and non-industryspecic business strategies that may be applied to any firm, product, or service. Wide cost leadership, broad differentiation, and concentrated strategy are three general corporate methods for entering a new marketBack in 1980, Michael Porter created three general methods that a rm may apply to acquire a competitive edge. The focus strategy, which is divided into two groups, modies the cost leadership and differentiation strategies. In any scenario, the focus approach is focusing resources on clients with specic demands or desires, sometimes known as niche markets. With this level of customer focus, a company may either produce a given product at a cheaper cost or create a product or service with unique features or qualities that match the demands or wants of the target market. Both subcategories of the focus approach provide unique benets. For differentiation focus, the app is more concerned with the user's convenience. For example, as compared to other applications with greater functionality, this software is not too challenging. This is because the primary goal of this application is to track staff attendance and leave requests. This application may make it easier for workers to use by adding a few features. While the cost focus, uWork only target for small or micro enterprise as a customer. With the less features as mentioned before, the price of this app are also cheaper than the other apps which is RM 10 per person for package A{ for company below 50 employee) and RM 13 per person for package B (for company with 50 employee and above). Finally, by offering a lower pricing than competing apps, this basic software promotes customer convenience. Small and micro businesses enterprise are likewise preferred as consumers, with no additional fees required to access the app's features. 5.5) value chain analysis l executes business strategy) Gummy Descrim Tech Phantom Enterprise is a rm run by a group of six intermediate programmers and corporate information system specialists. These experts are skilled and loiowledgeable in identifying and assessing market business opportunitiesTech Phantom Enterprise's administration consists of six respective roles, each of which is performed admirably by every members.The experts are: . .._.-.na|.l. ninth..- Manager Problem Statement The issue on which we wish to concentrate is the organization's attendance management. According to our study, some companies are still utilising the outdated technology for attendance monitoring. Employees at Mitsubishi, for example, keep track of their attendance in books. However,we have focused our research on a smaller business to be in line with the concept of Micro, Small, and Medium Enterprise (MSME) Digitalization. Mr Pepper, 3. rm that sells marinated goats, is the one we found. Employees at Mr Pepper write out attendance sheets in a book, which is inconvenient. There are also issues of honesty, for as when an employee asks a coworker to ll in their attendance for them. Solution We have devised an attendance software, which we termed uWork, to solve these problem. uWork is a simple and user" friendly programme. This application may be able to help with these issues by streamlining the overall organisational operation. Product Our cloud-based system covers employee's prole,payroll,leave,time and attendance and many more. Flexible,easyto-use ' Customize according to your industry needs 5.5) value chain analysis ( executes business strategy) uWork is a set of tasks that are carried out to conserve the environment, manage enterprise systems, and make user work easier (or service). Its purpose is to create applications with more value (to consumers) than the cost of development. Profits are typically referred to as \"added value," which is also known as "margin." When investigating the sources of competitive advantage, a systematic approach to looking at all of these internal activities and how they interact is required. A corporation achieves a competitive advantage by doing strategically critical tasks at a lower cost or higher quality than its competitors. A value chain analysis can help you figure out how to provide the most value to your consumers. The primary activities, which include the five core activities, are the rst. All ve operations are directly engaged in the real product's creation and sale. They encompass the product's physical creation, sales, transfer to the customer, and after-sales support. Inbound logistics, operations, outbound logistics, marketing 8: sales, and service are the ve key activities. Despite the fact that the relevance of each category varies by industry, all of these activities will be present to some extent in any rm and will play at least some part in competitive advantage. Purchased inputs, such as raw materials, are frequently handled via inbound logistics. It also interacts with external organizations, such as suppliers, as a result of its function. Receiving, storing, and dispersing inputs to the product are all actions related with inbound logistics. For example, several applications like as Microsoft Access and Visual Basic Studio may be used to create this app