Question
Can you help me to understand or how to analyze how food industries such as McDonald's, Burger King, or Wendy's use Market data to facilitate
Can you help me to understand or how to analyze how food industries such as McDonald's, Burger King, or Wendy's use Market data to facilitate marketing planning? Also can you help me to understand what tupe of market data is used by such industries (franchises)?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
