Can you help me with the highlighted questions?

Market Management Pricing Activity Pricing Concepts ACTIVITY 1 Review the following table, which shows the unit market share and the revenue market share for the five brands in the marketplace - and then answer the questions at the end. Brand Unit Sales Unit Market Share Sales Revenue Price Premium 10,000 9,000 5,000 4,000 3,000 32.3% 29.0% 16.1% 12.9% 9.7% 10,000 11,000 6,000 4,000 2,000 Revenue Market Share 30.3% 33.3% 18.2% 12.1% 6.1% 0.94 1.15 1.13 0.94 0.63 Questions 1. Which brand is the market leader according to UNIT market share? 2. Which brand is the market leader according to REVENUE market share? 3. Why is there a difference between these market share rankings? 4. Do you think it would be better to be the UNIT or the REVENUE market share leader? Why? 5. Review the price premium metric. How do you think that it is calculated? 6. What does the price premium tell us about the relative strength of the brands? 7. In this market, to what extent do you think that price is a strong and effective marketing tactic to gain market share