Can you help me with this question?

not quite understand

As we have been noting in earlier weeks, "product" is a generic term to mean tangible goods, services, or ideas. Most products are a combination of tangible goods and service and fall somewhere on a continuum like this:

Select one of your favorite products and describe it terms of its:

• features
• benefits
• price
• total cost of ownership

Be sure you refer to these concepts in the week's readings before tackling this description.

• Then, identify where your product would fall on the product/service continuum and why you chose that location. Use percentages such as 25 percent product and 75 percent service.
• Lastly, does the product have any product lines? If so, how do they differ from the "core product" in terms of additional benefits or features?