Can you please answer as much as you can

1-) A customer bought 5 times in the first ten months of a year with the last purchase being in October.

The customer did not buy anything in November and December. What would have been the

probability of him being active at the end of December of that year?

2-)

• ____________ is a typical measure of product-focused marketing approach

3-) _____ are the most frequently applied method when the dependent variable is binary and assumes only two discrete values.

4-) If direct mail costs $2 per mail, the gross profit is $85 and the net profit is $80, what is the breakeven response rate for this campaign?

5-)

• The objective of loyalty programs most suited for industries with product perishability as for example airlines is ____.

  1. efficiencyprofits

  2. effectiveness profits

  3. value alignment

  4. None of the above

6-)

• Which of the following statements is not true regarding the payment function of loyalty cards?

  A. Retailers offer two types of loyalty cards that include payment functions.

  B. Paying with a loyalty card facilitates a comfortable purchase process for customers.

  C. If the transactions caused by the loyalty card debit the customers account and credit the retailers account, the card does not involve a banking partner (closed loop).

  D. Reward-based credit cards benefit the company because it makes generating purchase statistics easier.

7-)

• Which of these is true regarding marcoms?

  1. They are targeted interactions between the company and its prospects

  2. They use a single approach such as direct mail for interactions

  3. They can combine several approaches

  4. All the above statements are true

8-)

• A customer directly complaining to the company is:

  1. Misinterpretation

  2. Negative word-of-mouth

  3. Public action

  4. Refusal