Can you please answer these multipoint questions:

1. Not all marketing campaigns go well. In fact, most often the blame can be attributed to an 'inadequate quality of strategic direction'. Within this marketing strategy killer, the following inadequacy is most prevalent:
   1. Poor coordination of memo's between departments.
   2. Ineffective communication.
   3. Feedback not accepted.
   4. Ineffective senior manager or senior management team or style.
   5. All of the above.

1. A value-creating organization is designed outside-in, starting with customer needs. Unfortunately most B2B firms are inside-out organizations. The following is true about inside-out organizations:
   1. Fail to investigate and analyze their customers.
   2. Starts with customer needs.
   3. Ensure the customer's perceived value is high.

Focus on delivering top-value propositions to each customer one at a time.

None of the above.

And this question:

1. Marketing and Sales are often looked upon as the most similar business units in a B2B company. Both serve customers in complimentary roles, co-ordinate communication, build mutual strategies. However, Marketing and Sales are not always harmonious (meaning they don't always work well together). Please provide an example of an issue or an area of disagreement that could cause friction between Marketing and Sales.