Question
Can you please help me with creating a market strategy ?I had to choose a new market for MediCorp to expand into and decide on
Can you please help me with creating a market strategy ?I had to choose a new market for MediCorp to expand into and decide on a medical device that MediCorp can use to drive expansion. The medical device that I chose is a Catheter Ablation device and the country that I chose is Spain. I am having trouble finding the research information to do the following.
I have to do the following ( Assignment Instructions):
To develop a six- to seven-page marketing strategy for MediCorp.
As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company's potential customers in the new market and address theinternational cultural differences.
Now that we know more about MediCorp's potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.
Include the following components in your marketing strategy:
- selection of new medical device for MediCorp to introduce in the selected country
- MediCorp's main competitors in your selected medical diagnostics devices industry in the selected country
- market and segment growth of your selected medical deviceover the next three years in your selected country.
- Where does MediCorp add value as a way of gaining a competitive edge?
- Recommendation of relocation of one or more activities from MediCorp's value chain in the United States to your selected country, usingPorter's Value Chainanalysis.
- the legal business entity to market the products in the country (reviewModes of Entryfor help)
- impact of the country's legal, ethical, and cultural standards on MediCorp's operations in the country (reviewGovernance and Accountabilityfor more information)
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