can you review my answer to this question to see if I am correct in my response?

1. IMC Mix: Online and Interactive Communications

Provide a detailed description of Red Bull's online and interactive communication strategy. Be sure to provide examples and assess the effectiveness of the strategies.

my answer:

Red Bull's online and interactive communication strategy is utilizing their own media company, "Red Bull Media house" (Cole, S., 2020), as well as their own music and social media accounts through sports teams. The effectiveness of this strategy can be found in an example of their sports account through Aston Martin Red Bull Racing. "Aston Martin Red Bull Racing social accounts are amongst its most heavily engaged, with millions of followers across the major social platforms, and a lot of follower engagement. This is particularly prevalent on Twitter, where F1 enthusiasts can spark discussion or join in on conversations with the brand." (Cole, S., 2020). Another example showing how they can engage with fans of athletes while subtly portraying their brand, is with the "Exclusive YouTube series like 'Who is JOB?' (Which follows professional surfer James O'Brien) are effective tools for giving followers a behind-the-scenes glimpse into an athlete's life, using both the brand and the athletes' popularity to target specific audience segments, in a way that feels authentic." (Cole, S., 2020) They have effectively used online and interactive strategies through engagement (qualitative data) as well as they can monitor and gather quantitative data.