Can you suggest any strategies or implementation plans for creating an ideal supply chain for their products? The author poses the question, noting that new ideas and technologies adopted have not resulted in greater performance. Performance has not improved but has worsened in certain circumstances, while expenses have skyrocketed to record heights. According to the author, businesses lack a framework for determining which ones are ideal for their own scenario. Thus, Fisher provides such a framework to help managers understand the nature of product demand and design the supply chain that can best meet that need