Can you think of a customer your company has lost because a competitor was able to provide him or her with a better product, service or price? If you are not currently employed, think of a past employer, or a time when you, yourself, have chosen a competitor because of a better product, service or price. Give the details of the situation and explain what your business could have done differently to keep the customer from going elsewhere. Explain what corrective measures the company should implement to retain that customer and future customer.