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Can yu please make an executive summary of this? Creating and providing value to consumers in a way that satisfies their wants and expectations is
Can yu please make an executive summary of this?
Creating and providing value to consumers in a way that satisfies their wants and expectations is the overall goal of a customer value-driven marketing strategy. Understanding what customers want and need is the first step in this process, followed by the development and marketing of goods or services that
answer those needs in a way that is beneficial to the consumer.
In the manufacturing sector, this can entail producing items of excellent quality that are long- lasting, effective, and affordable while also providing excellent customer service and support. In the service sector, this could entail supplying individualized, flexible service that caters to each client's wants
and preferences, while simultaneously maintaining reasonable price and easy accessibility.
Customer value-driven marketing methods are widely used by businesses in Canada as a strategy to stand out from the competition and cultivate enduring client loyalty. By providing high-quality goods and services, individualized customer experiences, and creative marketing efforts that appeal to Canadian customers, businesses like Canadian Tire, Tim Hortons, and Lululemon, for instance, have developed
significant customer loyalty.
For instance, a Canadian consumer electronics manufacturer would carry out research to learn what features and characteristics consumers want in a new smartphone. This research may be used by the manufacturer to create a smartphone with a long battery life, a good camera, and an intuitive interface. To assist clients with any problems they might encounter, they might also provide a warranty and customer
service support.
A customer value-driven marketing strategy, in its broadest sense, aims to create and deliver value to consumers in a way that satisfies their requirements and expectations. By doing this, businesses can
foster long-term consumer loyalty and acquire an edge over rivals in their sector.
To Analyze the marketing mix strategy of Niagara College when marketing its offered programs
(e.g. certificate program, diploma programs in business etc.).
In the Niagara region of Ontario, Canada, Niagara College is a post-secondary educational institution that is publicly supported. With more than 10,000 full-time students and an additional 20,000 part-time and continuing education students, the college, which was formed in 1967, has expanded to
become one of the biggest colleges in Ontario.
Several certificate and diploma programs are available from Niagara College in a number of fields, including business, technology, health sciences, hospitality, and community services. These programs are created to address the needs of employers in the area and beyond while preparing students for jobs in a
range of industries.
The following are just a few of the specialized courses Niagara College offers:
Business: Niagara College provides a range of certificate, diploma, and degree-level business programs. The topics covered by these degrees span from accounting and finance to marketing,
human resources, and international business.
Technology: Niagara College provides a variety of technology courses in subjects like network management, cybersecurity, and computer programming. These courses are created to give students the information and abilities they need to thrive in the quickly developing sector of
technology.
Nursing, paramedic, and dental hygiene are just a few of the health sciences courses Niagara College offers. These programs are made to help students get ready for professions in healthcare
and to fill the increasing need for qualified healthcare workers in the area and beyond.
Hospitality: Culinary arts, wine and beverage management, hotel and restaurant management, and other hospitality-related fields are all offered at Niagara College. These programs are created to address the demands of employers in the region's flourishing tourism industry as well as to prepare
students for professions in the hospitality industry.
Community Services: Social care worker, early childhood education, and community development are just a few of the community services programs Niagara College offers. These programs are created to satisfy the needs of communities in the area and beyond while preparing
students for jobs in social services.
Consequently, Niagara College is a desirable option for students looking for post-secondary education and training in a variety of professions due to its broad range of programs and flexible delivery methods. The college is a great option for students who want to acquire the knowledge and skills necessary to excel in their chosen careers because of its emphasis on practical, hands-on learning and its
close linkages to industry.
Niagara, Ontario, Canada's Niagara College is a post-secondary educational institution. Several certificate and diploma programs in business, technology, health sciences, hospitality, and community
services are available via the college.
The four Ps of marketingproduct, price, promotion, and placecan be used to examine Niagara
College's marketing mix approach for promoting its programs.
Product:
In Niagara, Ontario, Canada, there is a post-secondary educational institution known as Niagara College. In the fields of business, technology, health sciences, hospitality, and community services, the institution provides a wide range of certificate and diploma programs. The four Ps of marketingproduct, pricing, promotion, and placecan be used to assess the marketing mix strategy Niagara College
employed to advertise its programs.
Price:
The cost of programs at Niagara College varies according on the kind of program and the level of study. The institution provides affordable tuition rates, as well as financial aid through scholarships, bursaries, and other financing options to qualified students. The price policy of Niagara College is created
to make its programs available and affordable to a wide variety of students.
Promotion:
Niagara College employs a number of promotional platforms to connect with prospective students. They consist of direct mail, social media, print and internet advertising, and events. To advertise its programs to potential students, the institution also collaborates with high schools, guidance counselors, and other educational partners. Niagara College's marketing approach is centered on emphasizing the advantages of its programs, including job preparedness, practical skills, and chances for experiential
learning.
Place:
There are two major campuses for Niagara College in Niagara, Ontario, as well as outlying campuses around the area. The university also has certain programs available online. Students may select the venue and delivery style that best suits them thanks to this. The purpose of Niagara College's location
strategy is to provide students from all around the region with convenient access to its programs.
Ultimately, Niagara College's marketing mix approach is intended to advertise its programs to a wide spectrum of students while also highlighting the useful advantages and worth of its educational offerings. Niagara College can attract a wide range of students and satisfy their academic demands by
combining product, pricing, advertising, and place tactics.
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