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Canada Drinks International is a soft drink manufacturer in the carbonated soda industry. The firm is commissioning a study to explote how the company's expension

Canada Drinks International is a soft drink manufacturer in the carbonated soda industry. The firm is commissioning a study to explote how the company's expension inta the new
product segment of tropical fruit flavoured soda would affect its profitability. Such a study is addressed in which of these areas?
Multiple Choice
Industrial and organizational psychology
Human resource management
Social psychology
Organizational behaviour
Strategic management

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