Canada goose brand case As Dani Reiss, what is your decision about the offers from Levine's Menswear and Asmuns Place? What factors helped you to make this decision? What factors made your decision difficult? What are customers buying when they spend $600 on a parka? Does the experience for men differ from the experience for women? What is the main appeal of the brand? Is the brand compatible with a wider availability if the retail chains attract upscale consumers? How can you grow a distribution channel without alienating your current customers? How do you decide on a channel partner? What criteria would provide valid metrics to help Reiss make his decisions?