Canada has one of the highest penetration rates of social media users in the world.Over 90%of the population is connected to at least one social media service (Instagram, Facebook, Pinterest, Snapchat, Twitter, etc.). This is a wide open new world for the advertising & promotions industry. There are so many options available today to increase your brand presence that the biggest challenge for many is choosing the most impactful. Imagine for a moment you have your own consulting service, providing expert advice in any topic you want (dancing, accounting services, guitar lessons, etc.) Where are you advertising and why?Remember your target market, competition, ease of ability to click and sign up.