Canada is considered a coffee-drinking country. Canadians consume coffee every day, especially hot drinks due to the cold weather. With this, there have been many large coffee chains opened over the years in Canada. Tim Hortons, a large and popular restaurant chain in Canada since 1964, was founded by Tim Horton, a professional Hockey Legend for Toronto Maple Leafs (Tim Hortons, 2018). The first ever Tim Hortons store was located in Hamilton, Ontario that serves fresh and delectable doughnuts to Canadians. The first ever franchisee of Tim Hortons was Ron Joyce, who eventually became a full business partner. Ron Joyce was a Canadian businessman and billionaire. In 1974, when Tim Horton died, Ron Joyce established Tim Horton's Children Foundation as a tribute to Tim's love for children and the less fortunate (ScrapeHero, 2023). Ever since it opened, Tim Hortons has produced value-for-money quality products and provided excellent customer service to their customers. In addition, to stay relevant, Tim Hortons continues to update their menu depending on the season and on holidays happening at that time. They make drinks and food relatable and fresh. During the fall, they serve several pumpkin spice drinks and apple pie-flavored doughnuts. Certainly, they make sure that they cater to customers' needs and personalize customers' experiences. Today, Tim Horton's operates in more than 5,000 stores, in 15 countries, 627 cities worldwide, and sells up to 5 million cups of coffee every day (Tim Hortons, n.d.). Tim Hortons menu stays the same, including coffee, tea, and most especially doughnuts. Throughout the years, Tim Hortons can be seen in most Canadian homes as a staple food or dessert and has been one of Canada's symbols as a country. In this research, we will be digging deeper on how marketing campaigns and digital initiatives of Tim Hortons and how it has helped them through the years. Some of these initiatives will be the Tim Hortons App, Brand and Celebrity Collaborations, and Digital Engagements. While the Selling-A-Feeling, Roll Up the Rim to Win, and Double Double marketing strategies and how these changed Tim Hortons will be explored into this research as well. With these changing times, companies are expected to pivot and improve how they communicate and reach customers. L' (Ctrl)