Canada's Wonderland

Canada's Wonderland is a well-known, well-established attraction in the Toronto area. It has done well to include desirable aspects for different market segmentations. This is a great example of the idea of a constantly evolving product life cycle. When the business first started, it focused on roller coasters. In fact, some of the original roller coasters can still be found at the park. However, managers realized that people are going to eventually become bored with the same roller coasters. Well in advance of such times, the managers discussed the newest components to their park. They would promote new rides early, so people would be made aware of them, grow excited, and even wait in line to be the first to try the new attractions. They didn't drop the old attractions; they evolved to include new products that would attract people to the park.

Think about the customers the business is attracting and how. Does the customer base consist of only a certain age group? Does the facility appeal all year round? Is the target market a particular ethnicity or gender? Identify the ways the managers targeting different market segments.