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Canadian Business: An Introduction Assignment 3: Marketing 5: Pricing Case Study {tutti Purpose The purpose of this assignment is to give you an opportunity to

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Canadian Business: An Introduction Assignment 3: Marketing 5: Pricing Case Study {tutti Purpose The purpose of this assignment is to give you an opportunity to connect the marketing (promotion. market segmentation. and target market identication} and pricing theories and concepts being discussed as part of this class with real world situations. nisassignmeutjsjdbesomplatedindiduay. The key to being successful' In completing these assignments' Is to connect the Canadian business theories and concepts from the marketing and pricing weeks to your case analysis and interpretation. How to Proceed Read through the provided case study below. Ensure that you keep detailed notes on the main challenges and opportunities identified in the case. Complete the case study template provided in the assessment information widget on UM Learn. using bullet points or paragraphs to a maximum of 4 pages. focusing primarily on the Analysis. Interpretation SI Recommendations section. Submit your case study template to the Assignment 3 dropboar on UM Learn. DUE DATE: March 12 Case Study Abenaki Associates and Aboriginal Niche Market Entrepreneurship Case Study Based in Miramichi. New Brunswick, Abenaki Associates Ltd. has been providing information and computer software technology to First Nation customers for more than thirty years. Abenaki Associates is one of the longest operating IT companies in Canada. developing innovative and award-winning software solutions for more than 90% of Canadian First Nation communities. The Aboriginal owned and operated company offers nation-wide service to every province and territory in Canada. with the firm belief that the products and services they offer result in improvements in the health. safety. and overall wellbeing of the Indigenous communities they service

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