Canadian tire - Brand audit

Set the context for the audit. Show you understand what business your organization is in.

Identify what the organization does to generate revenue o Include the industry it operates in, It might have both B2C and B2B business model; make sure you mention this, but pick one to focus on

Describe how the organization is positioned in the industry

also please add 5c's and porters in it

please share all the links of references.

Explain briefly