Canadian Tire is a household name. It is a $10 billion company operating five interrelated businesses including general merchandise and clothing stores and gas stations, as well as financial services. The company employs 58,000 Canadians and is one of the most-shopped general merchandise retailers in Canada. The company is seeking growth in a maturing and very crowded market and has mapped out its strategy for growth including strengthening its core business - Canadian Tire Retail; aligning its other business units to support the core; and becoming a high performing, customer-focused organization.

1. Another thing you learned in this chapter is the importance of tracking performance by using marketing dashboards and metrics. Take a look at Figure 2 in the case. What can you glean from this data in terms of the performance of each business unit?

Millions	Gross Operating Revenue	% of Overall Revenue	Earnings before Taxes	% of Overall Earnings before Taxes
CTR1	5,552.2	63	261.6	55
Fin. Services	910.0	10	131.9	27
Petro	1,515.0	17	24.2	5
Mark's	834	10	61.5	13
Totals	8,811.2	100%	479.2	100%