Canadians frequently vacation in Europe after completing their undergraduate degrees. They usually seek accomodation at value hotels as they're travelling on a budget and desire to enjoy the local entertainment in the cities they visit.

1. What are the 3-4 most important qualifying dimensions for value hotels?
2. Determine two discrete needs-based customer (guest) segments for value hotels
3. Determine the 2-3 most important determining dimensions for each segment.