candidates must assemble their own campaign organization to compete for primary votes and raise their own money to build effective organizations. Party nominees are rich enough to prepare for an election. Popularity, likability and good communication have become prerequisites to gaining a nomination. contest for funding and support from political and financial players, as opposed to the formal primary competition for votes. just as elitist as it has always been, as those who win the invisible primary have a huge leg up on the visible primary. It is a consequence of McGovern-Fraser Reform. The front-loading nature of modern nominating system increases the cost of elections, stretches the length of the campaign, compresses the decisive time frame, and amplifies any media momentum