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Candidates today often buy a polling package consisting of the four elements below. Which one attempts to determine the success of a campaign in altering
Candidates today often buy a "polling package" consisting of the four elements below. Which one attempts to determine the success of a campaign in altering candidate images and voting preferences? Trend poll. Tracing poll. Benchmark poll. Focus group
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
