Candy Bar Exercise

Use occasion - eating a candy bar while driving the car on the way home from work Values delivered - I have worked hard all day and this is my private reward to myself. I really want to enjoy eating the candy bar; it makes me feel like a kid again

Apply the Quality Function Deployment (QFD) technique in the design of the perfect candy bar, explain the design features/attributes which you included in the candy bar given the use situation and the values desired by the target customer segment.

Product specification:

Milk chocolate

Peanut (chosen over peanut butter because the customer wants a crunchy product)

Fudge

Nougat

Caramel

Bar

Wrapped around a core