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CandyFruFru Inc. is a candy manufacturer that is considering expanding globally. Despite high popularity, CandyFruFru is not well-known abroad and needs your help on deciding
CandyFruFru Inc. is a candy manufacturer that is considering expanding globally. Despite high popularity, CandyFruFru is not well-known abroad and needs your help on deciding which action they should take. The specific countries CandyFruFru is considering have high expectations of local adaptation when it comes to foods. Further, citizens in these nations already have popular candy brands. What strategic recommendation would you make for CandyFruFru? Group of answer choices Keep costs low with undifferentiated product in the international strategy. Pursue a multidomestic strategy that includes new "local" brands Achieve economies of scale by using the global-standardization approach Appease pressures for cost reductions by following the transnational approach
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