Canopy New York is a custom design clothing line that specializes in UV protective fabric The company is doing pretty well and has been in business for 35 years The total sales are near $25M per year with a volume of 13,000 pieces The CEO of the company is faced with an important choice, whether to continue operating as a primarily brick and mortar operation, or to start moving online and expanding into e commerce These are some of her concerns The company currently leases the store and about 5000 sqftof attached warehouse space storing the various fabricsand raw materials for creating the clothing She also employs 30 people, from sales to those who tailor and create the clothing, all ofwho work out of the store and warehouse Business is steady at the store, but she would like to provide other options to expand the business Of concern is that the clothing is custom tailored and fitted, so she is not sure how that would work online Because of the custom fitting, returns are nearly nonexistent She has a clientlethat is both discerning and personal service oriented Of concern is alienating these customers by moving online, since her sales staff in many cases have relationships with the clients spanning many years The CEO has asked you to put together a PowerPoint presentation to present your findings to her executive staff In the n otes section of each slide, outline what you'd say as you present each slide These are the questions she is most interested in How much of her operation could she move online Is it just sales, or could she also contract out clothing production What would be the advantages and disadvantages of doing this Is it possible to do custom tailoring and fitting of clothes online If so, provide an example of a clothing company doing this How would this affect her clothing return ratio Would she still need the warehouse, or could she move that onlinetoo What are some options for moving sales online while maintaining her customer focus, who are used to being pampered by the sales staff

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Canopy New York is a custom design clothing line that specializes in UV protective fabric. The company is doing pretty well and has been in

Canopy New York is a custom design clothing line that specializes in UV protective fabric. The company is doing pretty well and has been in business for 35 years. The total sales are near $25M per year with a volume of 13,000 pieces. The CEO of the company is faced with an important choice, whether to continue operating as a primarily brick and mortar operation, or to start moving online and expanding into e-commerce. These are some of her concerns:

The company currently leases the store and about 5000 sqftof attached warehouse space storing the various fabricsand raw materials for creating the clothing. She also employs 30 people, from sales to those who tailor and create the clothing, all ofwho work out of the store and warehouse.
Business is steady at the store, but she would like to provide other options to expand the business. Of concern is that the clothing is custom tailored and fitted, so she is not sure how that would work online. Because of the custom fitting, returns are nearly nonexistent.
She has a clientlethat is both discerning and personal service oriented. Of concern is alienating these customers by moving online, since her sales staff in many cases have relationships with the clients spanning many years.

The CEO has asked you to put together a PowerPoint presentation to present your findings to her executive staff.In the notes section of each slide, outline what you'd say as you present each slide. These are the questions she is most interested in:

How much of her operation could she move online? Is it just sales, or could she also contract out clothing production? What would be the advantages and disadvantages of doing this?
Is it possible to do custom tailoring and fitting of clothes online? If so, provide an example of a clothing company doing this. How would this affect her clothing return ratio?
Would she still need the warehouse, or could she move that onlinetoo?
What are some options for moving sales online while maintaining her customer focus, who are used to being pampered by the sales staff?