Question
Capital boards wants to examine the profitability of its retail shop near Ireland. The shop wants to rent and sell one of the two unique
Capital boards wants to examine the profitability of its retail shop near Ireland. The shop wants to rent and sell one of the two unique products, boogie boards and skim boards, referred to by the locals as a Boogie and a Skimmy". Below are the prices and costs for each of the product:
- "Boogie": the unit selling price (SP) is $32.00, unit variable cost (VC) is $9.00, and total fixed costs for the retail operations is $6,200. - "Skimmy": the unit selling price (SP) is $30.00, unit variable cost (VC) is $16.00, and total fixed costs for the retail operations is $3,300. a. Forecasted data is presented for incremental levels of volume, the unit selling price (SP), unit variable cost (VC), and total fixed costs for the retail operations. Input formulas to calculate the total revenue, total variables costs, total fixed costs, and profits for each product at each level of activity given in the data.
b. Create a breakeven chart (line chart) that graphs the total sales revenue, fixed costs, and total costs for each of the product seperately. Include a descriptive chart title, axes labels, and a legend.
c. Calculate the breakeven point in total number of sales units and sales revenue for each products and separately.
d. Which product do you think the shop should rent and sell? Need to provide your justification.
e. Further marketing research suggests that the fixed costs for the product "Boogie" is overestimated by $1,000. (1) Create a new breakeven chart for the product "Boogie" - need to show the lines for sales revenue, and the total costs before and after the change. Include a descriptive chart title, axes labels, and a legend. (2) How do sales revenue and total costs lines shift? (3) How does the break-even points change? And what does it suggest?
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