Capstone Strategy/Mission Statement In early rounds of your simulation, its critical that much of your discussion and thinking be around strategy, focus, positioning, competitive advantage and portfolio configuration. Consistently, teams and individuals who are more successful in the simulation will spend more time in the early rounds, especially Round 1, deciding at the strategic level how their company should look like when it grows up. The important conversations here start with:

What is our core value proposition?

What segments should we compete in?

How many products should we offer?

How much should we emphasize marketing and distribution?

How shall we capitalize our plant, to what extent?

How shall we finance our activities?

Answers to these questions roll into the teams:

1. Mission Statement (Summary of Strategy)
2. Marketing Intent (Products [R&D], Promo/Sales, Prices)
3. Production Plan (Plant improvements/Liquidations)
4. Finances (Borrow, Issue Stock, Dividend Policy)