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Captain America, now old, can't fight crime anymore. He decides to put up his own shield shop and sell to the many street crime fighters
Captain America, now old, can't fight crime anymore. He decides to put up his own shield shop and sell to the many street crime fighters his very durable and sturdy shield. Upon establishing his shop, he determines the following costs:
Shield Materials: $100 per unit
Avengers labor cost: $50 per labor hour Labor hours: 5 hours to make one shield; Manufacturing overhead costs: $80 per shield; Office Rent: $70,000 per month
Marketing expense: $20,000
Electricity (fixed): $50,000
He decided to sell his shields for $800 each. He wants to sell 550 shields for his first month.
Iron Man, Captain America's business partner, proposes an idea to get better quality materials and to move to a better location. However, additional costs will incur:
Shield materials will increase by $20
Rent will increase by $10,000
He thinks this is a good decision because now:
Units sold will increase to 600 units per month
Selling price is now $850 per shield
Question: Was Iron Man's idea better cost (and profit) wise? explain answer
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