Capturing the Digital Customer

Despite investing millions of dollars in enhancements to mobile and web presence, a major retailer was having an increasingly difficult time converting online customer visits into sales. Using Business analytics, how could the retailer achieve the following:

1.Improve digital shopping experience of its customers.

2.Convert online browsing into increased sales.

3.Hit its performance goals

Follow the outline below in answering the case.

I. INTRODUCTION/EXECUTIVE SUMMARY

A brief narrative of the case presented. You may include present situation of e-commerce and how it is being used by digital customers especially this time of pandemic.

II. SITUATION ANALYSIS

What is the current situation of the retailer? Identify the specific problems/things the retailer would like to achieve.

III. SOLUTION

As a marketing/entrepreneurship student and with your basic understanding on business analytics, how will you solve identified problems? Throw your "big ideas" here and kindly discuss thoroughly.