Car Rental Business Europcar Group (Europcar), along with its subsidiaries, provides car rental services for business and leisure customers worldwide. The company mainly operates its business through its Europcar, InterRent, and Ubeeqo brands. It offers vehicles for both short and medium-term business and leisure rentals. Some of the major service offerings of the company include Car Rental Services, Chauffeur Services, Franchise Services and Mobility Solutions. The company also offers truck rental services and is involved in franchise operations. Europcars fleet size increased at 4.1%, from 205,400 in 2015 to 213,800 in 2016. The companys initiatives, such as central coordination and local initiatives to build strong, longstanding partnerships with vehicle manufacturers, help it to maintain efficient fleet management and support growth. The company currently uses 42 different models of cars provided by 21 manufacturers. This diversity allows it to meet the rental demands of a broad range of customers. The company has undertaken a variety of strategic acquisitions to improve its market share. These acquisitions help the company to strengthen its leadership position in its core business and to develop its position in new markets. For instance, in May 2016, Europcar France acquired Locaroise, its third-largest French franchisee in terms of revenue. Locaroise has a long-established commercial presence in the Northern region of France, so this acquisition helped Europcar to further strengthen its market position. In May 2017, the company acquired Buchbinder, the largest car rental company in Germany. Buchbinder is also a market leader in Austria and is present in Hungary and Slovakia.

This acquisition will help the company to become the number one player in both Germany and Austria. It will also help the company to significantly boost its low cost and van and truck businesses in these countries. Europcar is thinking about opening more car rental services in South Africa. They have approached you to execute the project as the scrum master. You will begin the project by describing:

The scrum framework to the management.

Thereafter, identify the stakeholders, scrum master (you), one product owner and three developers for the project.

Describe their roles and responsibilities in the project.

Tailor your ideas using the company name Europcar and ensure that an appropriate diagram (Your own framework and not the generic scrum framework) is used for this task