Caralee presented to her boss the possibility of building a new manufacturing plant to serve a new, hot market. Her boss replied, "Caralee, I can't support that. Three multinational firms, who are world$-$class in terms of global reach, influence, stability, and financial depth, will be competing for that market. Not only would we be a new entrant to the playing field, the barriers to entry are just too high for us$.$ We are small and financial resource$-$limited$,$ so we would be challenged to meet the market's $\_\_\_\_\_\_\_\_\_\_$ requirements."

Multiple Choice

public relations

buffering

domain selection

capital

demographic