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Carefully read and review the case study assigned for this term: Bivins, S. S. (2014). A transformational change at IBM. Paper presented at PMI Global

Carefully read and review the case study assigned for this term:

Bivins, S. S. (2014). A transformational change at IBM. Paper presented at PMI Global Congress 2014: North America. Project Management Institute. https://www.pmi.org/learning/library/transformational-change-ibm-9297

  • Analyze the case study using all the organizational theory and design concepts you learned so far in this course. focusing on how the organization changed its structure to achieve its new strategic goals.
  • Make sure that your analysis covers, but is not limited to, the following elements:
    • Identify the change challenges and needed changes in organizational structure that were required to support changes in IBM strategy. (Use concepts learned in Unit 8).
    • Illustrate how IBM's new organization structure contributes to strategy.
    • Apply the concept of organization life cycle to IBM. (Use concepts learned in Unit 7).
    • Apply the Change Management Model from the textbook in Unit 10 (Experience Change Model/EXHIBIT 10.9/Page 398) to IBM's change approach.
    • What is your overall assessment of the change approach that IBM used? (Use concepts learned in Unit 8).

Submission

Upload Word file to the submission link in Moodle.

Evaluation and Feedback

Assignment 2: Case Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to and their relative weights in the assignment overall.

Activity/Competencies Demonstrated Grade
Content /70
Describes the organization /10
Identifies the organization's goals and strategy /15
Identifies the structure of the organization /15
Describes the dependence and influence of the structure on the organization's ability to achieve its goals /30
Communication /15
Uses language clearly and effectively /5
Information organized intelligently and holistically (i.e., not simply answers to questions) /5
Proper introduction and conclusion to paper /5
Attention to Detail /15
APA Referencing and formatting (title, headings, and references) /10
Spelling and grammar /5
Total /100

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