Carey is the Director of Media Partnerships for Atiantic Creative and was recently approached by a large $f$ in $12$ upcoming issues of Home $+$ Earth which would result in ad revenue of over $$250,000,$ The furniture cabinets made from recycled materials in an attempt to breakinto the 'green" market of home builders.

Carey spends a few days researching the company, and their ney line of cabinets, and discovers that only materials. the cabinet handles. All other elements are made from a synthetic blend of harvested wood mas like formaidehyde. Carry decides to approach Atlantic Creative's VP of Advertising, Marley, about what he

Although the$-$product conflicts with Atiantic Creatives mission to promote healthy, enwironmentally$-$friend deal anyway stating: "I doubt our readers will research the exact materials these cabinets are made of any on into bigger markets:

A weok later, loeyCabinet's marketing director, Tim, approaches Carey again to run through a fow ideas for design. which features an image of a lush rainforest and the following tagline. Preserve the planet while se exaggeration, and confronts Tim about the materials used to buid the cabinets.

Tim replier bluntly, Look I know there may be some concerns with our product but if you move forward Questions

Please answer the following questions in the textbox prowided. Click submit to see a rample response. $1.$ What ethical chalienges does Carey face in this situation?