Carhartt promotes its clothing to consumers by highlighting the durability and quality of the fabrics and materials it uses. Considering this, the company has positioned its brand based on product attributes beliefs and values product customization brand loyalty market share 4

Carkartt promotes its clothing to consumers by highlighting the durability and quality of the fabricsand materialsit uses Considering thos, the company has positioned its brand based on product atributes beliefs and values broduct customization: brandloyalty marhet stare