Question
Carl purchased a 32-inch flat screen high definition television as soon as they first came out and paid $10,000. He knew the price would drop
Carl purchased a 32-inch flat screen high definition television as soon as they first came out and paid $10,000. He knew the price would drop over time, but he wanted to be one of the first consumers to have the new television. How is Carl best described with respect to this product?
Early Majority
Innovator
Early Adopter
Primary Customer
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
