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Carla Vista Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an
Carla Vista Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Retail Stores Internet Catalog Sales Sales revenue $10,090,000 $4,040,000 $3,340,000 Variable expenses 4,040,000 1,590,000 1,890,000 Direct fixed expenses 4,540,000 1,090,000 1,290,000 Average assets 8,040,000 4,040,000 1,640,000 Required rate of return 11% 11% 11% Calculate the current residual income for each distribution channel. (If the residual income is a loss then enter with a negative sign preceding the number, e.g. -5,125 or parenthesis, e.g. (5,125).) Retail Online Catalog Residual Income The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $890,000 and is expected to generate $164,000 in additional annual segment margin. Calculate the residual income of each distribution channel assuming it purchases the new customer relationship management system. (If the residual income is a loss then enter with a negative sign preceding the number, e.g. -5,125 or parenthesis, e.g. (5,125).) Retail $ Online $ Catalog Residual Income
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